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According to a study by the Pew Research Center, about 85 percent of American women and 84 percent of American men use the internet.

With these kinds of numbers, it’s no wonder that businesses are adopting their traditional advertising and marketing to include an expanded presence in the digital world.

If you’re asking yourself whether to make the leap forward to establish a truly effective, professional online presence, the answer is a resounding yes. Your competitors are doing it, and they could be one Google search away from winning a client over your business.

Never fear. We at The DSM Group have compiled important points for you to consider when hiring an online advertising agency to best benefit your company.

It’s no lie that the ever-changing and growing world of marketing is very complex, especially for those who have not dedicated their careers to the industry.

For businesses both large and small, proper marketing is a must. However, with all of the new and old methods of getting a company’s name out there, there can be a lot of confusion about where to first test the waters.

The professional networking site LinkedIn has been achieving high levels of popularity in recent years, hitting an impressive 200 million members at the start of 2013. This has caused more job seekers and recent college graduates to create accounts on this website in order to put their qualifications on display.

While uploading a profile picture is optional, employers like to see that there is a real person behind the skills and work experience exhibited on each page. The user’s photo is an afterthought on LinkedIn, but there is one new online job recruitment service where your brilliant, smiling face is the main selling point of your resume.