Blog

Marketing automation has been gaining traction lately. Not because it’s trendy and fun, but because marketing agencies who use the technology properly see noticeable upticks in their lead conversion, forecasting and customer segmentation. Marketing automation relies on software or other technologies to help organizations adopt an “autopilot” approach to engaging their audience across various platforms.

This process is by far the best way to nurture leads and lessen the chaos and inconsistency that’s often caused by managing things by hand. With marketing automation, you can improve the quality of your leads and close deals without manhandling bulk emails or posting incessantly on social media platforms.

First, let's take a look at what a meta description is..

A meta description is a (generally) short paragraph that gives a brief (or not so brief) explanation of the website or blog. They are most commonly used on search engine result pages (SERPs) to display a preview of any given page. 

Coming up with a name for your inbound marketing agency can be a challenge.

Several inbound marketing agencies have shared their stories with us on how they decided their names. 

Some agency names are creative, have a special meaning or just state what their expertise is. But one thing that holds true for all of them is that they are all unique.