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Why Social Media?

Social media gets a bad rep sometimes, and for a good reason. No one wants to read every thought that spills out of someone’s head. Nor do they want to see endless pics of someone’s face (aka the dreaded selfie).

There is another side to social media, the side with messages that empower, raise money, conquer bad guys or are just plain old helpful. It’s full of rich content and valid instructions. When businesses  and marketing agencies harness the power of social media, they wield an excellent marketing weapon. And let’s face it, with all the FB users, Tweeters and other ways to connect—social media is a way to reach all the users of the internet age, which spans a wide array of ages, genders and backgrounds.

How effective were your online campaigns last year? It’s a great question to ask if you’re a business or a marketing agency. The key to success for most businesses is to attract and retain new customers—and lately, inbound marketing seems to be one of the most essential tools. A year end inbound marketing review is exactly what it sounds like. It is assessing how well the attempts you made to drive business your way through content and the wide variety of web platforms worked for you.

An inbound marketing review consists of a few evaluations and remembering what you set forth to do at the beginning of the year—so hopefully you have it written down somewhere. Begin by looking at your goals and delve into your finances (including the good, the bad and the ugly numbers). Move on to discussing changes that have occurred over the past year, and then take a good, hard look at facts: What worked, what didn’t and what will. Gauge what you’ve learned and apply it in a positive way for what you can do in the future.

A year end inbound marketing review will give you the insight to adapt and improve. There will always be new platforms to conquer and customers to be had if you are willing to dissect, reorient and rebuild tactics.

Time is running out as it draws closer and closer to Halloween. You want to go out to a friends costume party but can't think of any costume ideas. Don't try to squeeze into that Robin Hood or Cinderella costume you got 10 years ago. Instead, consider one of these 10 Halloween costumes for marketers and let your creativity shine!