Blog

As a new week begins, we bring to you the most popular inbound marketing trends from the last seven days based on the number of social shares. Use this as a resource to stay up-to-date on everything from content marketing and social media tactics to website design and analytics.

"The Purpose of Repurposing Content"

The idea of repurposing content seems pretty self-explanatory, but how many businesses are actually practicing this inbound marketing method successfully? In this article, HubSpot's Head of Email Marketing and Lead Nurturing, Niti Shah, first clears up the differences between revamping content and repurposing content. She then explores how to use repurposed content to reach leads in different persona segments and varying stages of the buyer's journey.

Content marketing is emerging as a highly valuable practice for businesses and brands. Producing consistently exciting, educational material is a round-the-clock job. It's expected that even the greatest content marketers are sometimes at a loss for their next topic.

That's where BuzzSumo comes in. A social media curation tool that provides insight into the most popular content and influencers online, BuzzSumo is the perfect sidekick to help content marketers stay on top of their game.

Website design is crucial in establishing a solid presence for your business on the Internet. A well-designed website serves as your virtual storefront and is the best marketing tool you have. It builds brand trust and helps your customers decide your business is worth their hard-earned dollars. As web searchers ourselves, we've encountered countless user experience issues, but often these memories get thrown out the window when it comes to designing your own website.

There are also website design problems that the average person would not even think of. Consult this list to build a killer website design and ensure optimal user experience.