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It's not everyday you come across a marketing agency like The DSM Group, but let me tell you, when you do... you should definitely stick around!

My name is Caitlyn (I go by the nickname Smalls in the office), and I'm one of the newest interns here. The DSM Group internship program has definitely offered me a very different learning experience.

I can honestly say that this past month has been full of surprises and I'm about to let you in on all the secrets of The DSM Group. Here's what surprised me the most during my first month interning here!

Do you want to maximize your marketing agency's potential for success? (Of course you do!) We suggest that you start off by positioning yourself accordingly. One way to accomplish this is to do a SWOT analysis on your marketing agency.

While the name SWOT may sound like something to chase away gnats, it’s actually an acronym that stands for “Strengths,” “Weaknesses,” “Opportunities” and “Threats.”

This method is one of the easiest ways for you to analyze the internal and external factors that can affect your marketing agency’s future performance as well as help you plan for and accomplish future goals.

When the concept of inbound marketing hit the scene, people laughed at forward-thinking business owners who toiled over their websites, blogs and social media pages. The in-your-face marketing of yesteryear has dwindled down but so many are still unaware of what makes inbound marketing tick and where it is headed.

But here's what we found: The most effective and savvy inbound marketers study industry trends and think ahead. The authors of these inbound marketing blogs didn't need a crystal ball to leverage what they learned from trend-tracking.

Clearly, their takes on the direction of content, lead generation, social media and other inbound marketing tactics were way ahead of their time. Check them out!