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Having a mission statement on your content marketing blog can help introduce visitors to your ideas before they've even read one of your posts. Mission statements can add a whole new layer to your blog when done right, but can be boring and off-putting when not. Here is everything you need to build an effective, interesting and inspiring mission statement for your blog or site.

Marketing automation has been gaining traction lately. Not because it’s trendy and fun, but because marketing agencies who use the technology properly see noticeable upticks in their lead conversion, forecasting and customer segmentation. Marketing automation relies on software or other technologies to help organizations adopt an “autopilot” approach to engaging their audience across various platforms.

This process is by far the best way to nurture leads and lessen the chaos and inconsistency that’s often caused by managing things by hand. With marketing automation, you can improve the quality of your leads and close deals without manhandling bulk emails or posting incessantly on social media platforms.

Do you remember the Yellow Pages? The huge yellow book that had more information that you knew what to do with... yea, that one. But then ask yourself this, "When was the last time I actually looked at it?" 

The Yellow Pages, just like many other things, is becoming obsolete. It once was a great place to advertise your business, but not so much anymore. Other bigger and better ways to market a business came about, like the Internet and search engine optimization, for example.