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Elizabeth

Recent Posts by Elizabeth:

Predicting the Future of Advertising Agencies

Anyone who is trying to break into the advertising industry right now (hey, that's me!) is probably wishing they had a 'back to the future' button.

It's starting to seem like no matter how quickly you process information about advertising, it becomes irrelevant before you're able to put it to use.

So are you getting yourself into something that is like quicksand, something that will backfire on you before you can say inbound marketing?

Topics: Advertising

Recap of the 46th Annual Jersey Awards

Last night the New Jersey Advertising Club hosted its 46th Annual Jersey Awards at The Grove in Cedar Grove, NJ.

250 guests, including the whole DSM Group gang were there to celebrate their hard work in 2013 and take home some awards.

We're delighted to be a member of the NJ Ad Club, and we're so proud of our CEO/President Darren Magarro, this year's Treasurer. Event sponsors included our agency, Comcast Spotlight, FORT Group, NJ Advance Media and TD Bank. The awards were presented by NJ celebrities Terrie Carr of Greater Media and Herb Barry of Interstate Outdoor, who did a great job showcasing talents in our area by presenting 241 trophies to outstanding agencies.

So what did we here at The DSM Group win? Well, as the agency who took home the second-highest number of awards, fasten your seat-belts folks because here's the list..

Topics: Events

Apple iOS 8 Features & Benefits: Complete Breakdown

Apple does it again. CEO Tim Cook recently announced the latest and greatest coming from Apple, set to hit the public this fall.

The company is developing iOS 8, the newest software update that will be made available for iPads and iPhones.

The system will improve hugely on past capabilities, while adding some new, user-friendly features that will improve both your experience and ease with Apple products.

So for those of you with shared routers (like us here at The DSM Group) trying to download iOS 8 this fall, may the odds be ever in your favor. Let's find out what you'll be getting.