The IFTTT recipes are formed by combining a “Trigger” statement with an “Action” statement.
For day to day use, the app can text you the weather or even have every godforsaken Facebook picture you’re tagged in from your in-law’s July 4th barbecue automatically forwarded to your email.
With over 100 channels, IFTTT gives you the opportunity to optimize your business practices by organizing your business’ internal affairs as well as the ability to efficiently (and furtively) troll your competitors. To help you automate your daily enterprises, we have designed the ultimate guide to IFTTT hacks for marketers.
Store and organize emails from your competitors without overwhelming your inbox. By linking your Gmail account to Evernote, you can archive your competition’s emails now and save them for future analysis.
Take creepy to a new level by keeping tabs on any changes your competitors make to their websites. Linking your email from VisualPing.io to SMS keeps you up to date on your competition’s activities in cybersphere.
Keep on top of your blog game by monitoring the competition’s blog posts. Link the company blog’s RSS feed with your email to receive any new content posted.
Get a notification when a new site links to one of your blog posts or one of your site pages. By not having to manually check, you can immediately engage with the new site to see what kind of information the outsider is pursuing and if you can offer further assistance.
The key to maintaining proper user erlations on your company's blog is by engaging your readers in the comment section of your posts. The problem is you probably have to menually check the status of your comments, so you're not getting back to your loyal readers in a timely manner. By linking your RSS feed with SMS, get a notification the moment a blog comment is posted.
Use a Twitter alert so you don't have to miss a Tweet whether it is a related brand, keyword, hashtag, your favorite stand-up comedian or high powered marketing Youtuber (our VP of Marketing utilizes this recipe for his top man crush Rand Fishkin).
Have the ability to "favorite" tweets and save them to Pocket, a service that allows you to refer back to the tweets at a later date. This recipe is super ideal for documenting marketing hacks, quotes from your favorite conference speakers, and general tidbits you might not get a chance to appreciate when you're quickly scrolling through your news feed.
Buffer is an awesome app for genearting multiple status updates to all of your social networks at a time of your choosing. When paired up with Feedly, you can command Buffer to post an article you saved in Feedly, a news aggregator app.
IF you're a serial Wordpress user, have your Wordpress blog posts automatically posted to Twitter. By having IFTTT send out automated tweets featuring your content, you're driving traffic to your site.
Posting to Twitter can be a daunting process if you don't have a searchable backup of previous tweets. By adding your tweets to a Google spreadsheet, you can optimize your social media presence and reach your audience by consistently posting fresh content
Engage potential leads by directing the app to save the usernames that "like" your company's Instagram photos to a Google spreadsheet, so you can reward the user with a coupon or special offer at a later date. As an added bonus, you can also use this recipe to keep tabs on your popular Instagrams.
The key to running a small business is being tuned in to local buzz, whether it is the weather or holiday festivities. By linking the weather to your Twitter account, you can send automatic tweets regarding your business if it gets to a certain temperature outside. For example, if you run a restaurant, automatically ost a super enticing weather about your award-winning french onion soup if the temperature hits freezing.
Use pocket to collect links and articles regarding various facets of marketing, and then create a recipe to save them to a spreadsheet you can access later.
Connect your Buffer account to your Google Calendar so you can keep an editorial calendar of the content you post to your various social media accounts. Not only keep track of the content, but also your sharing schedule.
Make sure you're up on your Good Samaritan game by being prepared if an competitor is in a time of need due to negative publicity. By linking Twitter to your e-mail, you can monitor Twitter for your poor feedback regarding your competition.
Receive an Email alert when an industry webinar or relevant conference is coming up
Keep Google Trends on top of mind to help you research and brainstorm new content for your company's site. By entering a keyword, you'll get a notification ia email when a trend matches the industry term you selected.
Receive an alert when a meet-up with a with members of your industry are occuring.
Link the New York Times to your e-mail to automatically forward any industry related articles right to your account. Let IFTTT sift through the news to find content most relevant to your business practices.
Not only track changes to your competition's web page, but receive a notification when any mention of a competitor's employees or a high-powered industry buff appears in a news source. Save the mentions in a spreadsheet for future analysis.
Keep an eye out for acquisitions and mergers within your industry by linking a Yahoo Finance RSS feed to your e-mail.
The amount of birthdays I've missed just due to chronic scatterbrained-ness is getting a little appalling. By linking Google Calendar to Facebook, the recipe will search for certain keywords (i.e. "birthday") so an automated birthday greeting will be forwarded along to Facebook.
With the option of having your receipts emailed to you or printed out, there's a good chance you'll have no idea where they ended up. By creating a log of receipts in Evernote, you can keep an organized record of all your purchases.
Ain't nobody got time for getting Italian leather loafers wet when the weather called for galoshes. Have any weather changes automatically sent via text to your mobile device. Fashion emergency avoided!
This recipe is pretty jazzy. If you don't have access to an Evernote account in a time of need, you can send IFTTT a voicemail and it will be added to the Evernote notebook of your choosing with the link to the original message.
This recipe works both in and out of the office. Whether you're ordering new desk chairs for the office, or J Crew's fall collection, you can keep an eye on the status of your shipping order via Google Calendar.
Realizing that your draining precious data allowance after unknowingly being kicked off your home WIfi is stomach-dropping experience. I've ben there more times than I'd like to admit. Create a recipe that sends you a notification when you disconnect from a particular network. Sorry excited iPhone users this is an Android exclusive.
Congratulations! You made it through the exponentially long list of IFTTT recipes for marketers. Let us know if you think we missed anything in the comments below!