In a society that values anonymity, Google is increasingly becoming the brunt of criticism regarding the search engine’s shoddy privacy policies. Although DuckDuckGo is up and coming, the service’s dedication to discretion has contributed to major influx of users in the last year. Following the Edward Snowden privacy invasion scandal, DuckDuckGo’s inbound traffic increased by nearly 100 million visitors.
Recently, DuckDuckGo revamped its design strategy and created a sleeker, smarter interface that allows you to search for related pictures and videos without being redirected to another search page. You can also search using DuckDuckGo’s “places” function to find reviews as well as a map of restaurants in a specific location (i.e. Argentinian food near The DSM Group in Franklin Lakes, NJ) or if you’re looking for a home cooked meal from mom, try the “recipe” search .
I was giddy about being able to search for musical artists, click “audio,” and then listen to tracks from SoundCloud without the inconvenience of being shuffled to an external web page. What a concept. I am not certain I am ready to break ties with Google just yet. But at this rate, this fiery, little search engine is looking as if it's going to give the top dog a run for its money.
If you want to take a gander (had to throw in an avian pun) at DuckDuckGo’s new design, check out What’s New on DuckDuckGo.
Tell us your thoughts on DuckDuckGo's new interface features in the comments below.