--- title: Google Now vs. Siri description: Since that the Google Now app has been released for the iPhone, does Siri have to worried about being forgotten about? image: https://marketing.thedsmgroup.com/hs-fs/file-1034047070-jpg/blog-files/google-now-vs-siri.jpg --- [![](https://marketing.thedsmgroup.com/hs-fs/hubfs/DSM-Logo.png?width=270&height=125&name=DSM-Logo.png)](https://www.thedsmgroup.com) - [Blog](https://marketing.thedsmgroup.com/blog) # Blog ## Google Now vs. Siri by [Kevin](https://marketing.thedsmgroup.com/blog/author/kevin), on 9:02 AM on May 2, 2013 ![Google Now vs. Siri](https://marketing.thedsmgroup.com/hs-fs/file-1034047070-jpg/blog-files/google-now-vs-siri.jpg?width=400&height=300&name=google-now-vs-siri.jpg "Google Now vs. Siri")Last year, Google and Verizon teamed up to develop the popular Google Now application. The app gives users the existing Google applications like calendar, maps, search and more, all in one phone app to help manage your day. With its recent release for the iPhone, Google Now is going up against the well-known iPhone app, Siri. Does this mean Siri is going to get left behind with Google Now in the picture? Before we answer, let’s first find out what makes Google Now so great. ## Google Now Features The main feature of the new Google app is of course the quick search. As the app’s name suggest, users can search for whatever they want quicker and easier than before. Whether it’s directions, restaurants views or random facts like "how tall is the Eiffel tower," (note: it's 1,063 feet tall) you can just type want you’re looking for right on the home screen. Nevertheless, the Google Now app has a few new features that makes it better than the typical Google search bar. **Voice recognition** Just like the Siri app, Google Now is voice activated. Users need only to say what they want. No typing is necessary. **Just-in-Time Results** No more living in the past, the just-in-time results keep users constantly up to date with the outside world. News articles appear immediately after released. Weather status change to follow the day as it goes on. Driving direction also provide a live report of traffic in the area. All this and more is done without clicking a refresh button. **Personalized Results** Unlike Siri or other search apps, Google Now remembers your searches. Now you future searches will be personalized to your liking, allowing you to find the information you like faster. ## Google Now vs. Siri So will this new app be a problem for Siri? Probably not. The Google Now app is a great feature but it has a few flaws. **Personal Space** For one, it’s almost too personal. In order to work properly, Google needs to access your personal data on your phone. For some, this is fine. For others, it’s an invasion of privacy. They don’t want anyone, let alone a major company, to have access to their personal data, especially not their GPS location. **No Fun** Google Now doesn’t have the humor that Siri does. Every iPhone user has once or twice played with Siri. Questions like “Siri, what gender are you?” or “Siri, who is your mom and dad?” are frequently asked questions by users, and Siri always gives a response that gets a quick laugh. Google Now doesn't have that comedy, and so in a way makes the app boring. **Say What?** Many users have reported that the voice activation is faulty and hard to use. Siri’s, on the other hand, is clear and easy. ## Review The Google app is good but not good enough. The new search results provide amazing feedback but but the app in general is not as fun or properly constructed as the Siri app. Users will more than likely use Google Now with Siri but not in substitute of. Google needs to be a little more creative and thorough in their work if they plan on toppling Apple’s app. Do you agree or disagree? Voice your thoughts down below. Topics: [Tech](https://marketing.thedsmgroup.com/blog/topic/tech) ### About this blog This is where you give the visitor a brief introduction to both this blog and your company. Keep the intro pithy and punchy. ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Advertising (25)](https://marketing.thedsmgroup.com/blog/topic/advertising) - [Culture (24)](https://marketing.thedsmgroup.com/blog/topic/culture) - [Social Media (21)](https://marketing.thedsmgroup.com/blog/topic/social-media) - [Marketing (20)](https://marketing.thedsmgroup.com/blog/topic/marketing) - [Inbound Marketing (17)](https://marketing.thedsmgroup.com/blog/topic/inbound-marketing) - [SEO (13)](https://marketing.thedsmgroup.com/blog/topic/seo) - [Content Marketing (11)](https://marketing.thedsmgroup.com/blog/topic/content-marketing) - [Website Design (11)](https://marketing.thedsmgroup.com/blog/topic/website-design) - [Tech (9)](https://marketing.thedsmgroup.com/blog/topic/tech) - [Apps (8)](https://marketing.thedsmgroup.com/blog/topic/apps) - [Featured (7)](https://marketing.thedsmgroup.com/blog/topic/featured) - [Startups (6)](https://marketing.thedsmgroup.com/blog/topic/startups) - [Wristband Revolution (6)](https://marketing.thedsmgroup.com/blog/topic/wristband-revolution) - [Branding (4)](https://marketing.thedsmgroup.com/blog/topic/branding) - [Creative (4)](https://marketing.thedsmgroup.com/blog/topic/creative) - [Events (4)](https://marketing.thedsmgroup.com/blog/topic/events) - [Mobile (2)](https://marketing.thedsmgroup.com/blog/topic/mobile) - [Reputation Management (2)](https://marketing.thedsmgroup.com/blog/topic/reputation-management) - [Agency Life (1)](https://marketing.thedsmgroup.com/blog/topic/agency-life) - [Conversion Rate Optimization (1)](https://marketing.thedsmgroup.com/blog/topic/conversion-rate-optimization) - [Email (1)](https://marketing.thedsmgroup.com/blog/topic/email) - [Public Relations (1)](https://marketing.thedsmgroup.com/blog/topic/public-relations) see all ### Blog Archive - [June 2014 (24)](https://marketing.thedsmgroup.com/blog/archive/2014/06) - [October 2014 (17)](https://marketing.thedsmgroup.com/blog/archive/2014/10) - [May 2014 (16)](https://marketing.thedsmgroup.com/blog/archive/2014/05) - [April 2013 (14)](https://marketing.thedsmgroup.com/blog/archive/2013/04) - [September 2014 (13)](https://marketing.thedsmgroup.com/blog/archive/2014/09) - [February 2015 (11)](https://marketing.thedsmgroup.com/blog/archive/2015/02) - [October 2013 (9)](https://marketing.thedsmgroup.com/blog/archive/2013/10) - [November 2014 (9)](https://marketing.thedsmgroup.com/blog/archive/2014/11) - [February 2013 (7)](https://marketing.thedsmgroup.com/blog/archive/2013/02) - [June 2013 (7)](https://marketing.thedsmgroup.com/blog/archive/2013/06) - [September 2013 (7)](https://marketing.thedsmgroup.com/blog/archive/2013/09) - [July 2014 (7)](https://marketing.thedsmgroup.com/blog/archive/2014/07) - [January 2013 (6)](https://marketing.thedsmgroup.com/blog/archive/2013/01) - [July 2013 (6)](https://marketing.thedsmgroup.com/blog/archive/2013/07) - [December 2014 (5)](https://marketing.thedsmgroup.com/blog/archive/2014/12) - [October 2012 (3)](https://marketing.thedsmgroup.com/blog/archive/2012/10) - [March 2013 (3)](https://marketing.thedsmgroup.com/blog/archive/2013/03) - [April 2014 (3)](https://marketing.thedsmgroup.com/blog/archive/2014/04) - [May 2013 (2)](https://marketing.thedsmgroup.com/blog/archive/2013/05) - [November 2013 (2)](https://marketing.thedsmgroup.com/blog/archive/2013/11) - [February 2014 (2)](https://marketing.thedsmgroup.com/blog/archive/2014/02) - [January 2015 (2)](https://marketing.thedsmgroup.com/blog/archive/2015/01) - [December 2012 (1)](https://marketing.thedsmgroup.com/blog/archive/2012/12) - [August 2013 (1)](https://marketing.thedsmgroup.com/blog/archive/2013/08) - [January 2014 (1)](https://marketing.thedsmgroup.com/blog/archive/2014/01) - [March 2014 (1)](https://marketing.thedsmgroup.com/blog/archive/2014/03) - [August 2014 (1)](https://marketing.thedsmgroup.com/blog/archive/2014/08) - [March 2015 (1)](https://marketing.thedsmgroup.com/blog/archive/2015/03) - [April 2017 (1)](https://marketing.thedsmgroup.com/blog/archive/2017/04) see all ### Contact **Your Company Name, Inc.** Street Address City, ST 00000 Call us: 1-800-COMPANY (800-000-0000) ### From Our Blog ### Subscribe to Newsletter ### Connect With Us © 2026 DSM